Leaving a Legacy
Noted as one of the nation’s premier heritage and cultural museums, the National Civil Rights Museum is located at the former Lorraine Motel in Memphis, Tennessee. The museum has entrusted LEO Events with its largest annual event, The Freedom Award, since 2006. Held each year in the fall, The Freedom Award honors individuals who have made significant contributions in civil rights and who have laid the foundation for present and future leaders. Former honorees include Nelson Mandela, Bono, Oprah, Joe Biden, Magic Johnson, and the Dalai Lama. Since LEO became involved in the event management, the museum saw profits increase $350k over the next five years.
LEO is proud to work as a seamless extension with the museum by:
- Serving as the overall strategic events partner for all Freedom Award sanctioned events
- Managing logistics for VIP and Honorees including housing, travel, communications, transportation, and itineraries
- Sourcing, contracting, and managing venues and hotels
- Working with the city and county on public safety and security planning
- Executing the Pre-Show Gala including red carpet management, event design, food & beverage, set-up, logistics, and VIP coordination
- Overseeing staffing and volunteers
- Coordinating media
