Meeting Made Simple
Sam’s Club holds its annual Associates Meeting with the main objective to showcase the brand’s latest initiatives and reinforce the abundant enthusiasm employees exemplify for their company. In fact, attendees were so engaged throughout the meeting that each and every time (and we mean every time) the name “Sam’s Club” rolled off of a speaker’s tongue, the entire audience got to its feet and erupted in cheers.
As a trusted partner, LEO worked to ensure a unique and uplifting meeting by:
- Incorporating interactive games such as a Sam’s Club version of “Family Feud” played by teams of associates, complete with replica set pieces and sound effects
- Providing entertainment like a live band and renowned magician Justin Flom as the MC
- Recognizing high-performing associates – and including audience giveaways like Sam’s Club Plus memberships
- Creating flexible set elements adjustable to different meetings, themes, and designs
