A celebration by the book and off the chain
LEO Events partnered with Sherwin-Williams to create a vibrant celebration in honor of the company’s 150th anniversary. Celebration 150 had an obvious objective: commemorate Sherwin-Williams’ founding. But leadership had greater aspirations: make the company’s heritage come to life and make all 12,000 attendees feel part of its continuing legacy. LEO knew Sherwin-Williams had a story to tell, so that became the motif – to showcase that story in a mega way. Before the 75-minute production even began, interactive walk-in activities and videos engaged the audience for the 90 minutes it took to fill the arena, making them feel like participants and not just spectators. Countdown clocks, fashioned from oversized paint chips, ticked down the final minutes to show time.
