Acquisition positions leading event firm to enter next phase of growth
LEO Events has reached an agreement to join the Hoffmann Family of Companies (“HF Companies”) effective immediately. The move positions LEO to scale operations, deepen its presence in key verticals and enhance service capabilities to continue the agency’s growth trajectory.
LEO Events will continue operating under its existing brand and leadership structure. The company will maintain its offices in Memphis, Nashville and Chattanooga, along with its presence in Asheville, North Carolina, and its workforce of more than 100 employees. Founders Cindy Brewer, Kevin Brewer and Kent Underwood will retain minority ownership, with Underwood and Kevin Brewer continuing to lead day-to-day operations as Co-CEOs, while Cindy Brewer turns to focus on expanding her impact across the broader business community.
The announcement follows milestone growth for LEO, with annual revenue approaching $150 million and with cumulative 550% employee growth and 770% revenue growth since 2012. LEO was also named to Chief Marketer’s Agencies of the Year 2026 in addition to Event Marketer’s Top 100 IT List for the 10th year in a row.
“We’ve spent the last 13 years building a company rooted in innovation and strong relationships, and it was critical to find an organization that both aligned with those values and strengthened our position for the future,” said Cindy Brewer. “The Hoffmann Family of Companies brings a long-term perspective and shared commitment to people and culture that will allow us to grow thoughtfully while staying true to who we are.”
The Hoffmann Family of Companies is a U.S.-based family equity firm known for its long-term investment philosophy and diversified portfolio. The acquisition comes after a competitive evaluation process facilitated by PricewaterhouseCoopers Corporate Finance LLC.
“Cindy, Kevin, Kent and their team have built a remarkable company with an exceptional reputation for creativity, execution, and client service,” said Geoff Hoffmann, CEO of Hoffmann Family of Companies’ private equity arm. “LEO expands our footprint into new geographies and brings new, premier capabilities we’ve been seeking for our portfolio. We’re thrilled about what we can accomplish together.”
With this move, LEO gains access to additional resources and a broader platform within HF Companies’ Hospitality & Entertainment vertical, creating new opportunities to enhance its service offerings and deliver even more immersive experiences for clients. Meanwhile, the acquisition allows Hoffmann Family of Companies to continue building on the success of other events-focused holdings such as Colorado-based RMC and Southwest Florida–headquartered GlobalWorks.
“LEO Events is entering an exciting next phase, but what makes us who we are doesn’t change,” added Kent Underwood. “Our values, our focus on our clients and team, and the culture that drives us will continue to guide everything we do.”