Walmart U.S. Associate Meeting: Making It Happen

Hosted by Anthony Anderson and Cedric the Entertainer, the Walmart U.S. Associate Meeting featured presentations from President and CEO John Furner, Chief Operating Officer Chris Nicholas, and concluded with a performance by Sam Hunt. These associate-centered, impactful presentations all supported the key message that each Walmart employee is part of a singular business and team.

Walmart International Celebration: One Team, Global Impact

1,000 associates representative of 19 countries attended the Walmart International Celebration, where presenting leaders, including Walmart International CEO Judith McKenna, expressed and expanded upon the division’s guiding principle: we’re more alike than we’re different. Stirring performances by entertainers from around the world were enhanced by illuminated, color-changing wristbands worn by attendees. As each group took to the stage, these bands lit up with the colors of their nation’s flag, making the audience glow with their national colors. This impactful engagement reinforced a sense of pride and fostered community amongst this global group of associates.

Sam’s Club Meeting: 40 Years of A Member-Obsessed Mindset

At the Sam’s Club Meeting, associates gathered to celebrate the division’s 40th anniversary. At this energetic, festive celebration, Sam’s Club leadership called upon associates to cultivate a sense of belonging. Featuring a fashion show of associate vests, a guest appearance by Yellowstone star Cole Hauser, and a performance by the multi-platinum band Fitz and the Tantrums, this spirited engagement sparked purpose within attending associates.

Walmart Associates Celebration: Making the Impossible, Possible

The highly-anticipated Walmart Associates Celebration was held on the event’s final day. With 15,000 employees in attendance, Kevin Hart hosted a star-studded program interlaced with messaging from key members of Walmart’s leadership team. Carefully curated to be both highly impactful and irresistibly engaging, the celebration featured musical performances by Shania Twain, John Legend, Snoop Dogg, and Pitbull, as well as appearances from the actors behind two of Marvel’s most iconic superheroes – Chris Hemsworth and Chris Evans.

The celebration featured presentations from:

• Greg Penner, Chairman of the Board of Directors
• Judith McKenna, CEO of Walmart International
• Kath McLay, CEO of Sam’s Club
• John Furner, CEO of Walmart U.S.
• Doug McMillon, CEO of Walmart

Walmart CEO Doug McMillion’s climactic concluding address featured jaw-dropping media components, a stuntman, pyrotechnics, and a video appearance by Mission Impossible star Tom Cruise, who challenged associates to “make the impossible possible.” This energetic conclusion represented an emphatic expression of gratitude, a stirring declaration of Walmart’s brightest goals, and a rekindling of the organization’s dearest values.

Associates Week 2022

To celebrate the 60^th anniversary of the world’s largest retailer, Walmart and Sam’s Club Associates met in Fayetteville, Arkansas, for the 2022 Associates Week. For the first time since 2019, more than 14,000 domestic and international associates came together in person for a singularly inspiring experience.

Walmart Associates Week features a lively program of events across three days. Business sessions include keynote presentations from Walmart and Sam’s Club leaders, top executives sharing fiscal results, and a diverse array of associate recognition and on-the-spot job promotions. Celebration events include nightly concerts and surprise celebrity appearances. Presentations and performances come from a sophisticated stage designed to immerse the audience in content, video, and electrifying graphics, driven by the latest in event and theater technology and featuring larger-than-life augmented reality (AR).

Investment Community Meeting

XR Technology Invigorates Walmart’s Investment Community Meeting

In 2021, LEO produced Walmart’s Investor Relations Meeting which sought an innovative and impactful reflection on the virtual world we currently inhabit. During the IRM, executives presented analysts and media with past financials and future projections. To accomplish this objective, LEO constructed an XR studio at Walmart’s home office for all executive presentations. Additionally, we designed a custom-created virtual reality environment with augmented reality presentation content to bring the LED set to life. Walmart eagerly piloted the developing design – talk about innovation.

The 2021 Event Featured:

• Bespoke LED studio
• Mixed reality environment through XR technology
• Virtual platform management
• Branded content and graphics

Year Beginning Meeting

Kicking It Off Year After Year

In the first quarter of each year, Walmart holds its Year Beginning Meeting (YBM) to share company strategies, PR news releases, and marketing messaging with 7,000+ of their managers. It’s one thing to say you promote the idea of winning together, and quite another to actually show it. In the end, Walmart managers, presenters, executives, and LEO Events collaborate to execute a successful show by:

• Including custom-built stage sets every year to allow speakers to effectively engage the crowd through content and messaging
• Highlighting new merchandise through stage set and design to visually speak to the year’s sales plan
• Managing content and graphics, creating dynamic visuals to support executive messaging
• Utilizing an arena-style setting with a grand video setup, giving all attendees a great vantage point

Holiday Meeting

The Time Is Near for Some Cheer

Every fall, Walmart holds their annual Holiday Meeting to gear up for the 4^th quarter, covering everything from Back to School to New Year’s Eve. It’s that time of year when just around the corner are crazy crowds and incredible sales – a huge deal for retail, an even bigger deal for Walmart. And if they want the holidays to go off without a hitch, their managers have to be up to speed on all the details about the upcoming sales season. So this meeting focuses on showcasing new merchandise and the roll-out plan for sales. LEO Events works alongside Walmart Event Solutions to ensure a very merry meeting by:

• Producing two general sessions for 7,000 invitees
• Managing the critical messaging for this multi-day event, along with the important details, including presentation sight lines, product visibility, and content clarity
• Developing overall creative, including meeting look and feel, content design, graphics, and staging
• Creating diverse, multi-functional stage sets that incorporate new merchandise