The week culminates at Bud Walton Arena with the Associate Celebration, a live-streamed public production affectionately referred to internally by the Walmart Event Solutions team as the “mini-Grammys” and the “Super Bowl of Walmart.”

Every element of the creative and environmental work was artfully crafted. While enchanting graphics danced across the stage to create unique environments for each speaker and performer, LED screens displayed close-up shots of each individual. Three additional LED walls were raised to display branded graphics and décor elements – like the commemorative 60th-anniversary logo – to serve as a moving backdrop
for presentations.

Massive stage lifts, moment-defining foggers, and compelling mobilators (conveyors that allow the stages to move in any direction) brought the arena to life throughout the week, and the sports arena setting made the entire meeting feel like a true celebration, with associates and shareholders cheering on “team Walmart.”

The result of all the Walmart Events Solutions Team’s planning and expertise was a meeting where the enthusiasm level of participants was so high that cheers were heard across the campus, especially during the closing act and massive firework display effect to wrap the show.

XR Technology Invigorates Walmart’s Investment Community Meeting

In 2021, LEO produced Walmart’s Investor Relations Meeting which sought an innovative and impactful reflection on the virtual world we currently inhabit. During the IRM, executives presented analysts and media with past financials and future projections. To accomplish this objective, LEO constructed an XR studio at Walmart’s home office for all executive presentations. Additionally, we designed a custom-created virtual reality environment with augmented reality presentation content to bring the LED set to life. Walmart eagerly piloted the developing design – talk about innovation.

The 2021 Event Featured:

• Bespoke LED studio
• Mixed reality environment through XR technology
• Virtual platform management
• Branded content and graphics

Year Beginning Meeting

Kicking It Off Year After Year

In the first quarter of each year, Walmart holds its Year Beginning Meeting (YBM) to share company strategies, PR news releases, and marketing messaging with 7,000+ of their managers. It’s one thing to say you promote the idea of winning together, and quite another to actually show it. In the end, Walmart managers, presenters, executives, and LEO Events collaborate to execute a successful show by:

• Including custom-built stage sets every year to allow speakers to effectively engage the crowd through content and messaging
• Highlighting new merchandise through stage set and design to visually speak to the year’s sales plan
• Managing content and graphics, creating dynamic visuals to support executive messaging
• Utilizing an arena-style setting with a grand video setup, giving all attendees a great vantage point

Holiday Meeting

The Time Is Near for Some Cheer

Every fall, Walmart holds their annual Holiday Meeting to gear up for the 4^th quarter, covering everything from Back to School to New Year’s Eve. It’s that time of year when just around the corner are crazy crowds and incredible sales – a huge deal for retail, an even bigger deal for Walmart. And if they want the holidays to go off without a hitch, their managers have to be up to speed on all the details about the upcoming sales season. So this meeting focuses on showcasing new merchandise and the roll-out plan for sales. LEO Events works alongside Walmart Event Solutions to ensure a very merry meeting by:

• Producing two general sessions for 7,000 invitees
• Managing the critical messaging for this multi-day event, along with the important details, including presentation sight lines, product visibility, and content clarity
• Developing overall creative, including meeting look and feel, content design, graphics, and staging
• Creating diverse, multi-functional stage sets that incorporate new merchandise