×
STRATEGY MEETS CREATIVE

Developed branded content and graphics

×
YEARS OF EXPERIENCE

LEO Events has worked alongside the Walmart Event Solutions team to produce more than a decade’s worth of shows

×
QUITE THE CROWD

LEO oversees each of Walmart’s meetings, which are simulcast globally to an audience of more than 85,000

×
CONTENT IS KEY

Developed exclusive presentations utilizing extended reality

Walmart

2021 Investment Community Meeting

Walmart has depended on LEO Events to handle their largest in-person productions for more than a decade, including their store managers and shareholders meetings. LEO oversees each of Walmart’s meetings, which are simulcast globally to an audience of more than 85,000, and each year, Walmart asks LEO to display our digital and technical chops for the CEO’s keynotes in innovative ways.

XR Technology Invigorates Walmart’s Investment Community Meeting

In 2021, LEO produced Walmart’s Investor Relations Meeting which sought an innovative and impactful reflection on the virtual world we currently inhabit. During the IRM, executives presented analysts and media with past financials and future projections. To accomplish this objective, LEO constructed an XR studio at Walmart’s home office for all executive presentations. Additionally, we designed a custom-created virtual reality environment with augmented reality presentation content to bring the LED set to life. Walmart eagerly piloted the developing design – talk about innovation.

The 2021 Event Featured:

  • Bespoke LED studio
  • Mixed reality environment through XR technology
  • Virtual platform management
  • Branded content and graphics

Shareholders and Associates Week

Shopping for the Win

The annual Walmart Associate and Shareholders Meeting is a one-of-a-kind show in the corporate world. Combining elements of a Grammy Award-level spectacular with general sessions, it is an enormous opportunity to share future plans with thousands of Associates from around the world – as well as recognize and reward their dedication and enthusiasm for the company. In June, more than 14,000 Walmart associates gathered in Fayetteville, Arkansas for a week-long celebration – beginning with business unit meetings for U.S. Associates, International Associates, Sam’s Club Associates, Supply Chain Associates, followed by a concert night, and concluding with the Walmart Associate and Shareholders Meeting.

The 2019 event featured:

  • An energetic opening number that not only allowed Associates to become a part of the show, but also let them announce the surprise guest host, actress Jennifer Garner
  • Augmented reality to incorporate themes of change, innovation, and problem solving into President and CEO Doug McMillon’s keynote address
  • A revolving stage, revealing acts by Lady Antebellum, Neon Trees, Bebe Rexha, Maren Morris, and One Republic

Industry Recognition:

  • 2019 BizBash Event Style Awards, Best Conference (more than 5,000 attendees) & Best Staging and Set Design
  • 2019 Special Event Gala Award, Most Outstanding Spectacle
  • 2019 EventMarketer Ex Award, Silver, Best Production of a B-to-B Event
  • 2018 EventMarketer Experience Design & Technology Award, Silver, Best Stage Experience
  • 2017 Special Event Gala Award Finalist, Most Outstanding Spectacle

Year Beginning Meeting

Kicking It Off Year After Year

In the first quarter of each year, Walmart holds its Year Beginning Meeting (YBM) to share company strategies, PR news releases, and marketing messaging with 7,000+ of their managers. It’s one thing to say you promote the idea of winning together, and quite another to actually show it. In the end, Walmart managers, presenters, executives, and LEO Events collaborate to execute a successful show by:

  • Including custom-built stage sets every year to allow speakers to effectively engage the crowd through content and messaging
  • Highlighting new merchandise through stage set and design to visually speak to the year’s sales plan
  • Managing content and graphics, creating dynamic visuals to support executive messaging
  • Utilizing an arena-style setting with a grand video setup, giving all attendees a great vantage point

Holiday Meeting

The Time Is Near for Some Cheer

Every fall, Walmart holds their annual Holiday Meeting to gear up for the 4th quarter, covering everything from Back to School to New Year’s Eve. It’s that time of year when just around the corner are crazy crowds and incredible sales – a huge deal for retail, an even bigger deal for Walmart. And if they want the holidays to go off without a hitch, their managers have to be up to speed on all the details about the upcoming sales season. So this meeting focuses on showcasing new merchandise and the roll-out plan for sales. LEO Events works alongside Walmart Event Solutions to ensure a very merry meeting by:

  • Producing two general sessions for 7,000 invitees
  • Managing the critical messaging for this multi-day event, along with the important details, including presentation sight lines, product visibility, and content clarity
  • Developing overall creative, including meeting look and feel, content design, graphics, and staging
  • Creating diverse, multi-functional stage sets that incorporate new merchandise

×