Challenge:

As one of the world’s most anticipated live sporting events, the 2020 Ryder Cup Opening Ceremony needed to offer a perfect balance of spectacle and sport. LEO Events was challenged with producing an unforgettable Opening Ceremony and Pre-Show that was true to Ryder Cup principles: Tension. Drama. Sportsmanship. Teamwork.

The Pre-Show and Opening Ceremony are intended to hype up fans and spectators and introduce the tournament setting, culminating in the reveal of matches for the U.S. and European Ryder Cup Teams.

Solution:

Hosted at Whistling Straits Golf Course in Sheboygan, Wisconsin along miles of Lake Michigan shoreline, the 2020 Ryder Cup Opening Ceremony took place on September 23 and was broadcast on Golf Channel and live streamed on an official website.

LEO created and produced an original video, narrated by NBC and Golf Channel’s Dan Hicks, that aired at the top of the ceremony. As fans and spectators watched on, the video explored a variety of themes, including the resilience of the United States and the community-first, spirited culture of Wisconsin. The video showcased the history and natural beauty of Whistling Straits and acknowledged the legacy of the Ryder Cup. The video ended with inspiring remarks from famed athletes, Green Bay Packers Quarterback, Aaron Rodgers; Milwaukee Brewers Pitcher, Josh Hader; and Milwaukee Bucks Forward, Giannis Antetokounmpo.

To deliver the size, scale, and hype required for such an event, the LEO team built and branded a massive main stage, designed with style and functionality in mind. To lead the excitement, Rob Riggle and Nischelle Turner hosted the ceremony. Joining them were other well-known personalities like Melanie Ricks, DJ Shawna, and other PGA athletes. After announcing the highly anticipated matches, the ceremony closed with a dramatic flyover performance over the rolling fairways.

Key Services Offered by LEO:

• Production
• Talent Acquisition
• Technical Support
• Stage Design
• Script Writing and Speaker Support