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ENVIRONMENTAL EXPERIENCE

User experience including new environmental branding, app development, and the reveal of new Garden Market Exhibit Build-Out.

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EXECUTED MULTIPLE ACTIVATIONS

For attendees throughout the course of the event including meet up conversation lounges, swag store, product tasting, and more.

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THE VOTES ARE IN

33% increase in “very satisfied” attendee ratings.

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NEW MESSAGING REVEAL

New brand roll-out and amplification to 1500 global attendees, including all strategic messaging development.

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OVERALL EVENT MANAGEMENT

LEO Events managed entire meeting from stagey, production, and logistics to program execution and post-event communication.

Hilton Garden Inn

Brand Conference

All For One Brand And One Brand For All

Since 2015, Hilton Garden Inn has trusted LEO Events to manage all aspects of their Brand Conference for 1,500 hospitality professionals. The strategic objectives – to grow revenue, encourage loyalty, and increase profitability – were driven by one tactical objective: create a common, collective identity. Of course, the greatest strategies, designs, and messaging can be successful only if the production is executed with precision, and HGIBC is – it even received a 33% increase in “very satisfied” attendee ratings, along with the 2015 Event Marketer Gold Award for Best Entrance.

From start to finish, LEO ensures that the conference not only features unique, engaging activities, but that all of the behind-the-scene work runs flawlessly by:

  • Creating a stage-wide projection screen that produces a virtual environment to showcase all support visuals in multiple languages – important for this international audience
  • Orchestrating two days of “breakthrough” sessions with 20 rotations and more than 10 activations during the conference
  • Evoking the selected theme through entertainment by turning an environmental element into an experiential one
  • Implementing a “brand amplification” to the overall mix

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