HanesBrands Inc. (HBI) is one of the most iconic manufacturers of garment apparel in the world and holds a standard of workplace quality, ethical business practices, and sustainability. The company’s most quintessential brands include Hanes, the leading basic apparel line in the United States; Champion, an innovator of lifestyle and athletic apparel; Bonds, a line setting new standards for design and sustainability, and other labels such as Maidenform, BALI, and Playtex.
In 2021, HBI hired LEO Events to help virtually announce its Full Potential plan to deliver long-term goals to its investors and stakeholders. LEO helped HBI develop a program identity and broadcast solution to reveal the renewed growth plan and groundbreaking marketing strategies.
The LEO Events team is fabulous and a major reason for the event’s success. I can’t thank the team enough for what it made happen. We couldn’t have done it without you. Very grateful.
Steve Bratspies
CEO HanesBrands Inc.
Opening Video
The custom stage design was bolstered with enchanting graphics on the walls and floor of the LED set, effectively immersing attendees in the Full Potential branded messaging. The LEO-created content included prerecorded videos that were broadcasted to thousands of live viewers and a Q&A session that was delivered in real-time from a mobile studio. From logistics and set building to broadcast technology and speech coaching, the LEO team delivered an enthusiastic and solutions-first product for HanesBrand.
