How Event Pros Plan An Internal Meeting – The Roar 2019


Event pros deliver engaging events all day, every day, so how do they ensure an internal meeting is just as exciting?

By incorporating the same components we would for a client program, LEO hosts an annual meeting – affectionately called The Roar – that is festive, engaging, and leaves each employee looking forward to the next year. Here’s how LEO ensures event pros are able to enjoy this all-expenses paid strategic planning meeting:



1. Immersive General Sessions

We’ve said it before, and we’ll say it again – it’s all about the content. If attendees aren’t excited about the sessions, the information is not a good fit. LEO uses The Roar as an opportunity to take a look at the past year and jump forward with plans for the next. Through a Town Hall Session with agency principals and senior leadership, the entire team has the opportunity to be open and honest with questions, thoughts, and ideas. An industry panel is also pulled together with partners and vendors to discuss up-and-coming trends.


2. LEO Trivia

Competition is fierce and stakes are high – in a friendly matter, of course. For LEO’s annual trivia game, teams are divided up to beat the clock answering trivia questions pertaining to programs throughout the year. This game incorporates recognition of sales, profitability, and accounts in an engaging way for all levels throughout the organization to work together for the prize.


3. Spark LEO: The Big Idea Challenge

Inspired by Walmart’s recent #sparkkindness campaign and with a nod to ABC’s Shark Tank, this new addition to The Roar created a live pitch forum to encourage LEOs to develop competitive ideas, innovative solutions, or unique startups for LEO Events.


4. Community Give-Back

At LEO, giving back is a big part of who we are as an agency, so it’s only fitting that we participate in a community give-back exercise. This year, we joined in on “A Day of Warmth,” providing coats, gloves, scarves, and socks to a local restaurant as it provides warm meals to those in need on New Year’s Day. The LEO team also laced up our running shoes, raising funds and running in the St. Jude Memphis Marathon, benefiting St. Jude Children’s Research Hospital.