Thanks to technology, virtual meetings have paved the way for brands and organizations to hold their annual meetings, engage their audiences, and continue forward with educational and interactive sessions.
From a marketing perspective, you have the opportunity to greatly expand your target audience for these events. Normally when marketing live events, your target audience may be limited due to travel restrictions, budget, or time. With virtual events, you’re no longer limited by geographical boundaries which can open the door for many more prospective attendees. Here are six strategies to follow when promoting your virtual program:
Create an Engaging Event Homepage
This is the place where everyone goes to learn about your event. Include eye-catching graphics and video clips, and of course, all essential details so the site is a one-stop shop for information and attendee actions.
Use Keywords to Boost Your Search Potential
You probably already use keywords to rank your business website or published content, so why not use them to leverage your event? Consider using a keyword planning tool like Google Ads to discover what relevant words people are searching for most often. And then you can use long tail keyword to attract the right audience and improve your conversion rate.
Utilize Social Media
There are many low-cost ways to promote your virtual event through social media. Facebook Events is free, easy to share, and keeps track of your RSVPs. LinkedIn is a great tool to boost your event promotion with the option of ads and groups. Be sure to share pictures and video clips on Instagram and create a catchy hashtag to help spread the word of your event. To resonate with the Gen Z audience, try using TikTok or Snapchat.
Request Self-Promotion from Your Speakers
You put in the work to book a keynote speaker – now ask them to do a bit of self-promotion on your behalf. Have them create a promotion sizzle reel highlighting content from their session (this can also be shared on the main event page). For VIP attendee packages, you can create virtual meet and greets so that guests have the opportunity to interact one-on-one with the speaker. You can provide the speaker with the appropriate information to also promote this VIP package, allowing the chance to virtually interact with one another.
Invite Influencers to Participate
In a digital world, influencers rule. Roughly three-quarters of Facebook users – and around six-in-ten Instagram users – visit these sites at least once a day (and there’s a good chance they follow a few influencers). We recommend having an influencer promote and attend your event. Not only does inviting a trusted influencer improve your credibility with your audience, it increases brand awareness and allows you to reach their network – plus FOMO (fear of missing out) is a real thing.
Brands rely on celebrity endorsements to promote their products, so why would these individuals not be included in events? Cameo provides an affordable way for celebrities to record personal messages. We suggest having a household name record a message about your event for you to share on social media pages.
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