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The Mountains as a Muse

Décor was inspired by the location itself, leaning into the western look and feel of Palametto Cliffs.

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Howdy Partner!

From Cactus water tasting to gunpowder art, attendees found all new ways to connect and be creative, together.

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Roll out the Red Carpet

Attendees were celebrated at an elegant awards ceremony, highlighting the challenges they overcame throughout the year.

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Total Transformation

LEO updated the décor all throughout the venue. Our favorite piece? Signage made of thin metal that is melted onto rock to keep the texture and rugged feel of the outdoors.

Kowa

2023 National Sales Meeting

In the beautiful Tapatio Cliffs of Phoenix, Arizona, Kowa invited their national sales teams to “rise to the challenge.” With such a breathtaking backdrop, the event was primed to be filled with equally enchanting meetings, parties, décor, entertainment and more thanks to LEO Events. With almost total creative freedom, LEO took to transforming the conference center inside and out. Kowa needed LEO to encourage their approximately 325 attendees to continue to embrace opportunities and overcome challenges. With the mountain as a muse, LEO created a show with gunpowder art, aura readers, cactus-water tastings, and even projected the theme’s logo onto the cliffs overlooking the event. Employees and executives shared trials they overcame, and a unique KOWA^X speech (inspired by TED talks) linked attendees through learning. Custom awards from the Metal Museum of Memphis were presented at an elegant awards dinner. General session had a versatile stage made of three large screens which LEO transformed into different scenes for each speaker.

Everything was brought together seamlessly thanks to our integrated app. Digital registration was quick and easy to use. LEO saw a 92% login rate and a 89% check in rate through the app. The app made everything from travel to registration to personalized agendas easy to access and understand. It was also “Rise to the Challenge” themed and included a physical gifiting element to encourage attendee engagement – to great success!

Kowa told LEO they were extremely pleased with the 2023 National Sales Meeting. Their surveys showed it was the highest rated meeting Kowa has ever hosted!

Core Services LEO Provided:

  • Project Management
  • Meeting Planning
  • Registration
  • Travel & Housing
  • Event App
  • Event Design
  • Event/Stage Production
  • Strategy and Design
  • Video Production

2022 National Sales Meeting

Reunion

Kowa Pharmaceuticals America partnered with LEO Events to produce its National Sales Meeting for the seventh consecutive year. Kowa’s 2022 “Reunion” NSM served as an opportunity for the company to address its sales team in person for the first time since 2020.

Held in San Antonio, the 2022 meeting featured a Southwestern theme and included general sessions, breakouts, recognition, and offsite events that were programmed to engage, educate, and celebrate the Kowa salesforce.

While the event objective has remained the same over the years, the 2022 meeting had a unique focus on the company’s mission to provide effective healthcare solutions for cardiometabolic diseases.

Kowa Pharmaceuticals was in the throes of introducing a new drug to the market, and the meeting needed to provide them with the traditional aspects of a product launch while supporting onsite training and certification achievement. The success rate of the product training was a central goal while ensuring the overall meeting was engaging and enjoyable.

LEO also produced a series of awards programs, honoring Kowa’s President’s Achievement Award, Circle of Excellence, and Rookie of the Year. To modernize the 2022 experience, LEO used customized LED technology to create an immersive look and feel, elevating the theme through video media and branded content.

With many new field employees and new leadership, Kowa trusted LEO to produce a turnkey event with solutions for audience journey, creative direction, and all aspects of production from start to finish.

LEO Provided the Following Services:

  • Audience
  • Theme & Creative Direction
  • Venue Sourcing
  • Meeting Planning and Logistics
  • Digital Registration
  • App Development
  • Production Services
  • General Session & Breakout Session Management
  • Off-site events, including an authentic San Antonio Rodeo
  • Themed Décor
  • Custom Swag Fulfillment
  • Transportation

2021 National Sales Meeting

The Future is Bright

Kowa Pharmaceuticals America partnered with LEO Events for the sixth consecutive year to produce its National Sales Meeting. Kowa’s 2021 NSM, aptly named “The Future is Bright,” served as the first opportunity for the company to address its sales team in over a year, and like many other pandemic-era events, was held virtually. The half-day virtual event featured a movie theater theme with a live, four-hour show, including multiple award presentations and General Session(s).

Companies are looking for increased engagement and intentional, meaningful ways to host virtual and hybrid events while maintaining high-level production value. Similarly, attendees want to experience the emotion and feel the energy of live recognition ceremonies across virtual platforms.

The 2021 Event Featured:

  • Custom platform interface
  • Branded content and video animation
  • Themed LED studio
  • Live broadcasting
  • Multi-point engagement through a social wall and live chat
  • Virtual platform management
  • In-depth analytics tracking

2020 National Sales Meeting

Building the Future

Kowa Pharmaceuticals America united with LEO Events for the fifth year in a row to educate and celebrate its entire sales force during their annual National Sales Meeting. The theme for the 2020 NSM, “Building the Future,” served as the compass for all scenic expression from registration to environmental and on-screen graphics used throughout the event. The theme left a lasting impact, turning into a mantra for the sales force moving forward. Kowa Pharmaceuticals America united with LEO Events for the fourth year in a row to engage, educate, and celebrate its entire sales force at the 2019 National Sales Meeting. The theme for the 2019 NSM, “Engage and Elevate,” served as the compass for the conference, as guests were immersed in a Top Gun–inspired experience that included all of the necessary education and knowledge the meeting required. San Diego proved to be the perfect location, as it was where the iconic movie was filmed.

LEO provided the following services:

  • Creative Direction & Strategic Planning
  • Venue Sourcing
  • Meeting Planning & Logistics
  • Digital Registration
  • App Creation
  • General Session Production
  • Breakout Session Management
  • Creative Direction & Strategic Planning
  • Off-Site Events & Themed Décor

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