Hilton Garden Inn
All For One Brand And One Brand For All
Since 2015, Hilton Garden Inn has trusted LEO Events to manage all aspects of their Brand Conference for 1,500 hospitality professionals. The strategic objectives – to grow revenue, encourage loyalty, and increase profitability – were driven by one tactical objective: create a common, collective identity. Of course, the greatest strategies, designs, and messaging can be successful only if the production is executed with precision, and HGIBC is – it even received a 33% increase in “very satisfied” attendee ratings, along with the 2015 Event Marketer Gold Award for Best Entrance.
From start to finish, LEO ensures that the conference not only features unique, engaging activities, but that all of the behind-the-scene work runs flawlessly by:
- Creating a stage-wide projection screen that produces a virtual environment to showcase all support visuals in multiple languages – important for this international audience
- Orchestrating two days of “breakthrough” sessions with 20 rotations and more than 10 activations during the conference
- Evoking the selected theme through entertainment by turning an environmental element into an experiential one
- Implementing a “brand amplification” to the overall mix