×
BOOSTING THE BRAND

LEO Events successfully created and implemented programs to boost brand awareness and recognition with experiences such as the “Walk Y’all” campaign.

×
EVERY COMPONENT COVERED

Managed all logistics, branding, sponsorship activation, and creative support.

×
CUSTOM COOL-DOWN

Developing “The Cool Zone” as an air-conditioned retreat, offering a variety of engagement opportunities.

×
A FAMILY AFFAIR

Components aimed at entertaining the whole family created a fun environment for kids and adults alike.

BlueCross BlueShield of Tennessee

FedEx St. Jude Classic

Heating Up Engagement By Keeping It Cool

BlueCross BlueShield of Tennessee has served as a prominent sponsor at the FedEx St. Jude Classic, a major PGA tournament that tees off in Memphis every year as an important preparatory event to the US Open. With an emphasis put on improved branding and awareness for this event, LEO Events was tasked with creating a program that would: boost brand recognition through online activities and on-site customer engagement; reach corporate decision-makers through hospitality; and promote brand values of volunteerism and healthy/active lifestyles.