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Taste of Tennessee

A curated welcome dinner for early arrivals to give them a look at the location hosting their meeting.

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President’s Club Dinner

A dinner for the top store managers with the AutoZone Executive Leadership Committee.

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Party at The Park

An array of activities inside AutoZone Park, where seven different field divisions within AutoZone competed against each other to win bragging rights for the year. The highlight of the night was AutoZone awarding a car to the 2023 Sales Manager of Year. This was a custom experience curated and developed by LEO Events.

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Recognition Dinner

An all-attendee dinner and award show to commemorate AutoZone’s work through the year. Another car giveaway occurred to reward the Store Manager of the Year.

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AutoPalooza

A final farewell evening, where attendees enjoyed a '60s–'70s themed event that included a roller-skating rink, multiple custom photo experiences, carpool karaoke, DJ, a performance by Almost Famous, and special appearances by roaming entertainment.

AutoZone

National Sales Meeting

For almost 20 years, AutoZone has turned to LEO Events to produce their National Sales Meeting (NSM) – the largest annual gathering of AutoZone field leadership, executives, and store managers. The meeting serves as a catalyst for the company’s goals, where they kick off their new fiscal year and celebrate the previous year’s accomplishments. In 2023, more than 3,200 AutoZoners attended this five-day event in downtown Memphis, where LEO Events managed thousands of hotel rooms, multiple venues, and utilized every square foot of the Renasant Convention Center.

As our longest-standing client, AutoZone places their complete trust in LEO Events to manage and execute a remarkable program. LEO worked from early on to create an engaging and exciting experience for attendees, vendors, and executives. This year, AutoZone’s vendor expo included over 220 vendors, their largest to date, spread throughout the three floors of the convention center.

 

Producing events is just the tip of the iceberg. All creative endeavors and media were handled by LEO Events, including the sourcing and management of the keynote speaker: ultra-endurance athlete David Goggins. Two notable additions were the digital integrations LEO curated for AutoZone: print-on-demand registration and an attendee event app.

By utilizing print-on-demand name badges for attendees, vendors, and volunteers, LEO could provide a personalized user experience. Attendees used their name to quickly search for their registration data and could easily make any adjustments necessary prior to printing, allowing for a seamless and sustainable experience.

 

The attendee event app was created, designed, and managed by LEO Events. Attendees used the app for customized agendas, travel information, FAQs, expo vendors, event maps, seating assignments, health and safety information, and a social stream where they could post photos throughout the week. The app also featured a user profile section, where dietary restrictions were listed, which attendees could show to food services to easily communicate their needs in a sustainable and easily identifiable manner.

Hailed as the “best NSM to date” by former CEO Bill Rhodes, LEO Events continues to set our sights higher. AutoZone, like all of LEO’s clients, is a one-of-a-kind, and as such, LEO customizes each year’s NSM to mirror the company’s distinct philosophy and growing goals.

Key Services Offered by LEO:

  • Meeting Services
    • Venue Sourcing
    • Contract/Venue Management
    • Attendee Management
  • Registration and Travel Management
  • Transportation
  • Strategy
  • Creative
  • Production
  • Technical Support
  • Keynote Speaker Sourcing and Management
  • App Development
  • Versatile LED Stage Design
  • Live Broadcast
  • Entertainment
  • Event Management

Virtual National Sales Meeting

It’s Time to Get in the Digital Zone

AutoZone came together digitally in 2020 holding their multi-day National Sales Meeting from Memphis, TN. The conference was designed to give attendees the same engagement they expect, year-over-year, through networking via live chat, General Sessions, Q&A, live panels, and of course a knock-out awards ceremony recognizing hundreds of stand out AutoZoners.  In addition to the content filled days, attendees were greeted with custom email communications, planning, and a welcome website with plenty of know before you go information. They were also able to submit store-based cheer videos and personal recordings which were turned into pre-show hype videos highlighting various stores and employees’ excitement of the AutoZone Cheer.

Some of the key services provided by LEO were:

  • Virtual Event Strategy
  • Attendee Management
  • Registration and Communcation Management
  • Pre-show Awards Nominee Sizzle Reel
  • Virtual Event Platform Design and Management
  • Event Production
  • Creative Design and Custom Content Management
  • On-site Studio recordings
  • Video Development and Editing
  • Asset Management

Virtual Vendor Summit

It’s Time to Get in the Digital Zone

AutoZone’s Virtual Vendor Summit was designed to provide employees and vendor partners a platform to recognize and celebrate accomplishments and strengthen relationships for future success. Nearly 1,000 AutoZoners and vendors virtually gathered for a 2-day agenda complete with a General Session, Vendor Awards, and enticing Breakout Sessions.

LEO Events provided the following services:

  • Virtual Event Strategy
  • Attendee Management
  • Registration & Communications Management
  • Virtual Event Platform Design & Management
  • Event Production
  • Creative Design & Content Management

Sales Leadership Council

Driving to the Top

Every November, AutoZone gives special recognition to their best and brightest at the Sales Leadership Council, an incentive perk bestowed on the top 125 field performers. Held in various locations throughout the country – including Phoenix, Miami, San Diego, and Orlando – this dynamic get-together is so much more than a meeting. For more than seven years, LEO has been privileged to share the driver’s seat with AutoZone for this event by managing:

  • Registration
  • Meeting Planning (Food & Beverage and Hotel Management)
  • Hotel and Resort Sourcing
  • Pre-Program and Full Communications Plan
  • Speaker Engagement and Management
  • Expo Management
  • Off-Site Events
  • Transportation and Logistics

Vendor Summit and Merchant Classic

Fueled Up and Giving Back

Once a year, AutoZone hosts a two-day Vendor Summit in Memphis, where all AutoZone vendors are treated to an awards banquet, general sessions, and breakout meetings. LEO not only ensures a good time, but also a good way to give back by:

  • Coordinating a “give-back” component called the Merchant Classic, a one-day special program that pairs vendors with AutoZoners in which all proceeds go to AutoZone’s designated charities
  • Managing registration, meeting planning, and full communications
  • Overseeing logistics and transportation for three simultaneous golf tournaments 
  • Handling content management and flow

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