All meeting and event planners strive for outstanding programs, and one of the best ways to accomplish this is with a striking, unforgettable theme. Here are three tips that you should consider when selecting a theme that will be as engaging for your attendees as it is for you to plan.

1. Choose a Theme That is Attainable and Realistic

First and foremost, know what your budget is for the event. There is nothing more frustrating or disappointing than choosing an extravagant event the me that cannot be properly executed due to budget. If the theme of the event is going to eat up a good chunk of the budget, be sure that the theme’s impact warrants the spending. Another factor to take into consideration is your venue,  which can go a long way toward setting the right tone and supporting your theme. If selecting a venue that already has a large wow factor, sometimes less is more. A bit of preplanning goes a long way when choosing a location and theme.

2. Do Not Underestimate an Old Idea

There is nothing wrong with repurposing a great theme. If you have a theme in mind you feel has been overdone or might be a bit dated, remember that there is a world of possibilities for modernizing your idea and adding unexpected twists to classic themes. Sometimes, an adult’s favorite thing is to feel like a kid again.

3. Personalization Matters

Once you’ve decided on a theme, consider ways to add personalized touches specific to your attendees. Attendees notice the little things, and those will influence how the event impacts them. Often when dealing with clients we have to remind them that “At the end of the day, the purpose of your event is to make an impact on your attendees. There is no better way to accomplish this than making it about them specifically.”