A Guide to the 2019 Experiential Marketing Summit


The 2019 Event Marketer Experiential Marketing Summit takes place in Las Vegas. This pinnacle conference brings together more than 1,800 marketers from around the globe.

This pinnacle conference brings together more than 1,800 marketers from around the globe and includes sessions that explore emerging trends, explain best practices and highlight the biggest case studies from some of the world’s largest brands. With all of the great sessions, speakers and content available, we’re breaking down how to make the most out of this year’s EMS.


Mega Case Study: Google at CES 2019

Wednesday, May 15th| 9:45-10:30 am

Google’s CES activation, which featured a theme park-style ride, was the most talked-about brand experience at this year’s show. Get the inside scoop into the strategic thinking, development process and the logistical hurdles the brand navigated to bring its activation to life.


B-To-B Event Content: How SAP is Using Content and Events to Drive Each Other

Wednesday, May 15th| 9:45-10:30 am

Step inside SAP’s marketing organization to see how – and why – a world-class brand is ramping up its content and event collaboration. Take a look at an organizational case study on what happens when you break down silos and reengineer your event strategies with content top of mind.


How Microsoft Fosters Diversity and Inclusion at Events

Wednesday, May 15th| 10:45-11:30 am

Join Microsoft as they dig into one of the industry’s most pressing issues. Get a behind-the-scenes look at how the company is refining and prioritizing its diversity practices across its entire organization – and how those practices translate at its events.


Power Panel: The 2019 Dream Team Panel

Wednesday, May 15th| 2:15-3:00 pm

Experience some of the sharpest minds in B-to-B events, hear candid comments on face-to-face marketing and walk away inspired and excited about the future of your events.


Twitter Unplugged: B-to-C Strategies for B-to-B Events

Thursday, May 16th| 10:15-11:00 am

Hear about how the Twitter team uses insights from its consumers and their communities to craft activation ideas, and how the Twitter global offices serve as inspiration to the brand’s lively and modern event environments.


Facebook Keynote

Thursday, May 16th| 9:00-10:00 am  

You won’t want to miss this keynote led by LEO’s good friend, Julie Hogan, Director, Global Face-to-Face Marketing for Facebook.


The New Shareholder Meeting

Thursday, May 16th| 11:45 am -12:30 pm

Sit down with Walmart’s Shelley Hodgkinson, Senior Director of Shows & Events, to learn how her team keeps the brand’s annual Shareholder Meeting current and competitive in an increasingly cluttered space. And learn what engagement strategies and technologies the brand is deploying to enhance the shareholder and employee experience for its 14,000 plus attendees directly from LEO Events’ own David Kenyon, Senior Vice President of Production. (Be sure to also check out LEO’s activation throughout EMS by looking for the refillable water stations!)


Attending EMS? Let us know we’d love to connect!