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FULL THROTTLE

Creation, planning, and execution of one, grand opening celebration.

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DRIVEN PERFORMANCE

Working on a three-day timeline, LEO Events contracted local bands, production, and an LED video wall, among other elements.

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A GRAND VIBE

Innovative atmosphere and entertainment.

Volkswagen

American Plant Grand Opening

The Warmest of Welcomes 

In the midst of the excitement surrounding the opening of their only American manufacturing facility, Volkswagen decided they wanted a special event to reward and recognize employees and their families – all 6,000 of them. There was one little nagging detail … it had to happen in less than a week. Always ready for a challenge, LEO Events created, planned, and executed a massive Grand Opening Celebration to serve as a thank-you bash to everyone in attendance. Within a matter of three days, LEO’s team contracted all local bands, production including audio, staging, lighting, an LED video wall, portolets, heavy equipment, labor, waste management, games, tents, furniture, office trailers – everything needed to pull off a sizable festival. The result? Just a well-attended, well-received extravaganza.

But don’t take our word for it – here’s what the client said: “Your passion for detail was shown continuously throughout the event, from the strategic placement of lively, colorful decorations to the very attentive staff in and around the tents. Thank you for your sincere interest and dedication in making this event a success for Volkswagen!”

LEO effectively worked against the quick timeline by:

  • Creating a midway and carnival atmosphere with games and tents lining a long circular drive around the plant
  • Managing entertainment acts throughout the day, including the evening’s performance that featured the nationally acclaimed rock act Switchfoot
  • Executing an impressive 15-minute fireworks display for a grand finale

Employee Holiday Celebration

Making Spirits Bright

Showing your appreciation for your employees is not a one-time thing. Volkswagen gets that. So what better time of year to celebrate, recognize, and reward employees and their families than during the holidays? And who better to help pull that off than LEO Events? With just a few weeks to plan, we created and executed a massive Holiday Open House for more than 8,000 guests by:

  • Creating a festive, snowy wonderland (despite the 70-degree weather) complete with oversized holiday decorations, carolers, and live reindeer with an ice rink serving as the center point
  • Incorporating a holiday gift shopping area featuring local artisans
  • Overseeing all parts of the program, including tying in factory tours for valued community partners of Volkswagen and heading a CSR program through a local Angel Tree on-site

New Year’s Executives And Partners Event

No Dropping Of The Ball Here

New Year’s is an important holiday in Germany, so Volkswagen throws a party each January for executives and community partners to celebrate prosperity in the coming year. The event was held in a formerly off-limits area, Pilot Hall, so partners could get an exclusive peek inside the plant. LEO successfully developed solutions to each challenge by:

  • Working under a 24-hour time span to turn a working area in a car plant into a glamorous event space
  • Utilizing the Volkswagen blue lighting to showcase the automotive work going on just hours before the event
  • Designing an impressive display and innovative location for attendees to enjoy music, food, and cocktails while celebrating Volkswagen’s recent Motor Trend Car of the Year Award

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