We know that the value of live, face-to-face engagement is widely known. But sometimes, circumstances like travel restrictions or budget constraints lead us to virtually delivering compelling content for our audiences. Digitally re-creating an event isn\u2019t enough, though. Brands must look to virtual events as an opportunity to track useful analytics \u2013 data that, in turn, results in more impactful future events.<\/p>\n
Virtual events generate a goldmine of data, and with everything online, usage data is easy to capture and curate through virtual event platforms. LEO\u2019s digital team is effectively able to measure event performance with up-to-the-minute data on unique visitors, views, questions, downloads, posts, and shares. This gives us the ability to measure more, and better understand, attendee sentiment and behavior. Historically, planners have relied on feedback from tools like event surveys to track data, although the more appropriate term would be “attendee opinions.”<\/p>\n
\u201cThe problem with this information is that it\u2019s only based on human emotion,” says Justin Maddox, LEO\u2019s Director of Digital Strategy. “Tracking analytics gives planners the chance to truly review what event components do work and don\u2019t work, and what attendees find most engaging.\u201d<\/p>\n
Planners and brands must work together before the start of the event to first determine what analytics they want to track. Brands often want to monitor how many people watched and how long viewers tuned into sessions, but the analytic capability runs much deeper.<\/p>\n
\u201cCompanies can now gauge analytics such as the exact moment when attendance dropped off during a presentation,” says Justin. “To take it a step further, LEO\u2019s virtual platform can determine if attendees left during the awards presentation or during another event session. If so, it may be beneficial to move that portion of the event to last place on the agenda for the next event.\u201d<\/p>\n
And if your analytics aren\u2019t quite what you expected, there are innovative ways to retain digital audiences. Consider adding a poll midway through a two-day experience to ensure that attendee expectations are being met. Provide incentives for joining certain sessions. LEO\u2019s virtual production process is designed to maximize this opportunity \u2013 to create better events, driven by data.<\/p>\n
Maddox says the post-event breakdown is a riveting process. \u201cLEO\u2019s digital team is able to provide detailed, accurate reporting to our clients.\u201d These statistics are powerful and can showcase the value of events to executives. It\u2019s time to institute your program\u2019s findings and let the data indicate an event\u2019s impact. We\u2019re living in a digital age that provides rich analytics so that planners can grow virtual events beyond the limitation of a live environment.<\/p>\n
<\/p>\n
<\/p>\n
\u00a0<\/em><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" We know that the value of live, face-to-face engagement is widely known. But sometimes, circumstances like travel restrictions or budget constraints lead us to virtually delivering compelling content for our audiences. Digitally re-creating an event isn\u2019t enough, though. Brands must look to virtual events as an opportunity to track useful analytics \u2013 data that, in […]<\/p>\n","protected":false},"author":6,"featured_media":4297,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[9],"tags":[],"acf":[],"yoast_head":"\n