{"id":3948,"date":"2020-06-03T16:36:01","date_gmt":"2020-06-03T16:36:01","guid":{"rendered":"https:\/\/leoevents.com\/?p=3948"},"modified":"2020-07-13T15:56:42","modified_gmt":"2020-07-13T15:56:42","slug":"entertainment-in-a-virtual-world-why-it-matters-and-how-its-affordable","status":"publish","type":"post","link":"https:\/\/leoevents.com\/blog\/entertainment-in-a-virtual-world-why-it-matters-and-how-its-affordable\/","title":{"rendered":"Entertainment in a Virtual World \u2013 Why it Matters and How it\u2019s Affordable"},"content":{"rendered":"

It\u2019s no secret that the entertainment and event industries have drastically been impacted by COVID-19. As we\u2019ve watched both areas (along with the entire population) pivot over the past few months, one truth has remained abundant: people need to feel connected \u2013 and that comes in many outlets. In an era where people are now experiencing major screen fatigue, how can brands approach their virtual and hybrid meetings and events to be equally as refreshing as their face-to-face counterparts? Yep, you guessed it: entertainment.<\/p>\n

Just because your event has turned virtual doesn\u2019t mean that you need to forgo entertainment, or that it will be less interactive for your attendees. In fact, \u201cThe chance to customize entertainment for meetings and events right now is unlike anything we\u2019ve ever seen. In the virtual realm, we\u2019re seeing celebrities engage with attendees in an authentic and unique way we\u2019re not accustomed to,\u201d says Kevin Underwood, Senior Vice President and Entertainment Buyer at LEO Events.<\/p>\n

Any type of event, conference, or meeting can benefit from virtual entertainment. Corporate gatherings have multiple purposes, including communicating to varied audiences and recognizing employee achievements. The entertainment industry is working to keep these gatherings alive, no matter the current circumstance. Underwood explains, \u201cAfter about an hour \u2013 especially in a digital environment \u2013 audiences tire and need a break from listening to internal speakers and executives. You need that moment to revive the meeting \u2013 cleanse the palate so to speak.\u201d A musical performance or surprise celebrity speaker are great options, but there are many factors to consider when determining the best entertainment solution. While of-the-now talent will certainly generate buzz, it\u2019s vital the artist, comedian, or speaker is connected to the story you want to tell. A performance that\u2019s in tune with your brand leaves an impression and generates impact for attendees.<\/p>\n

That being said, virtual entertainment doesn\u2019t necessarily mean a musician or actor \u2013 guest speakers can make or break a general session. A lineup should not feel like it\u2019s been thrown together at random \u2013 it should have a cohesiveness to it that tells a story. Ask yourself, why are these particular speakers here and how do their talks relate to your internal presenters? And most importantly, how do their talks relate to your brand\u2019s messaging and theme? The right speaker will resonate with your audience in a way that leaves them wanting more.<\/p>\n

And the best part of virtual entertainment? It\u2019s budget friendly. Like you and me, entertainers are sitting at home and looking for creative outlets to produce some form of an income for their furloughed crew and band members. Artists of all genres and price points are now performing virtually and are willing to work to create a virtual set with unprecedented customization. Artists that have historically garnered seven figures are performing for a fraction of their normal fee.<\/p>\n

Brands can even look to creating VIP packages in this virtual setting that would result in a personal, memorable experience. We\u2019re seeing celebrities utilize Looped Live <\/a>to connect with fans, and this is easily adaptable for attendees. Meet and Greet moments all of a sudden have turned into quick chats or Q&As versus a photo-op.<\/p>\n

In addition to pure virtual performances, hybrid events are approaching the scene. This entails having an artist perform for a smaller socially distanced audience while the event is live broadcasted through a secure platform for the larger audience who could not be present at the event.<\/p>\n

\u201cThe benefit of a brand utilizing an agency partner to book their entertainment, regardless of if it\u2019s a speaker or artist, is that no detail is left untouched,\u201d says Underwood. Agency partners have existing relationships, know the live event playing field, and possess the expertise to ultimately deliver the virtual entertainment solution a client needs.<\/p>\n

Live entertainment during corporate meetings has always been a way for brands to resonate with their audiences and heighten the overall strategy and message \u2013 and that hasn\u2019t changed. If live<\/em> is the ultimate connector, digital is the transmitter right now. Brands must virtually acclimate to keep up with consumer demand to produce engaging, impactful moments for their audiences.<\/p>\n

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It\u2019s no secret that the entertainment and event industries have drastically been impacted by COVID-19. As we\u2019ve watched both areas (along with the entire population) pivot over the past few months, one truth has remained abundant: people need to feel connected \u2013 and that comes in many outlets. 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