This pinnacle conference brings together more than 1,800 marketers from around the globe and includes sessions that explore emerging trends, explain best practices and highlight the biggest case studies from some of the world\u2019s largest brands. With all of the great sessions, speakers and content available, we\u2019re breaking down how to make the most out of this year\u2019s EMS.<\/p>\n
<\/p>\n
Wednesday, May 15th<\/sup>| 9:45-10:30 am<\/strong><\/p>\n Google\u2019s CES activation, which featured a theme park-style ride, was the most talked-about brand experience at this year\u2019s show. Get the inside scoop into the strategic thinking, development process and the logistical hurdles the brand navigated to bring its activation to life.<\/p>\n <\/p>\n Wednesday, May 15th<\/sup>| 9:45-10:30 am <\/strong><\/p>\n Step inside SAP\u2019s marketing organization to see how \u2013 and why \u2013 a world-class brand is ramping up its content and event collaboration. Take a look at an organizational case study on what happens when you break down silos and reengineer your event strategies with content top of mind.<\/p>\n <\/p>\n Wednesday, May 15th<\/sup>| 10:45-11:30 am <\/strong><\/p>\n Join Microsoft as they dig into one of the industry\u2019s most pressing issues. Get a behind-the-scenes look at how the company is refining and prioritizing its diversity practices across its entire organization \u2013 and how those practices translate at its events.<\/p>\n <\/p>\n Wednesday, May 15th<\/sup>| 2:15-3:00 pm <\/strong><\/p>\n Experience some of the sharpest minds in B-to-B events, hear candid comments on face-to-face marketing and walk away inspired and excited about the future of your events.<\/p>\n <\/p>\nB-To-B Event Content: How SAP is Using Content and Events to Drive Each Other<\/h5>\n
How Microsoft Fosters Diversity and Inclusion at Events<\/h5>\n
Power Panel: The 2019 Dream Team Panel<\/h5>\n
Twitter Unplugged: B-to-C Strategies for B-to-B Events<\/h5>\n