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150 YEARS AND COUNTING

150-year celebration for 12,000 attendees at the Amway Center in Orlando.

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A LIVING STORYBOOK

Developed a storyline and scripting, in collaboration with the company’s archivists, that included a 150-year commemorative video set to live music playing throughout the decades.

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SETTING THE STAGE

3-story set spanning 130 ft. with angled video mapped screens.

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COLOR IS EVERYTHING

Created the “Celebrate Color” app that allowed the audience to showcase their favorite color on their phone when the arena went dark.

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CELEBRATING THROUGH SONG

Produced a live 50-member employee choir, along with a virtual employee choir from around the world, that sang a custom-composed song recorded via a Sound of Celebration custom app.

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HENRY IN THE HOUSE

An appearance by a Henry Sherwin actor through a pop-up book version of the first factory to tell the history of the company.

Sherwin-Williams

Celebration 150

A Celebration by the Book and Off the Chain

LEO Events partnered with Sherwin-Williams to create a vibrant celebration in honor of the company’s 150th anniversary. Celebration 150 had an obvious objective: commemorate Sherwin-Williams’ founding. But leadership had greater aspirations: make the company’s heritage come to life and make all 12,000 attendees feel part of its continuing legacy. LEO knew Sherwin-Williams had a story to tell, so that became the motif – to showcase that story in a mega way. Before the 75-minute production even began, interactive walk-in activities and videos engaged the audience for the 90 minutes it took to fill the arena, making them feel like participants and not just spectators. Countdown clocks, fashioned from oversized paint chips, ticked down the final minutes to show time.