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VITAL MESSAGING/CRUCIAL CONTENT

All of Hilton’s C-Suite Executives presented critical insights and initiatives at the conference’s General Session.

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A DYNAMIC SET

The theatre’s LED screen was supplemented with smaller, staggered screens to create a sense of depth.

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CATALYZING CONNECTION

Thoughtful, thematic environmental design created ample opportunities for owners to connect with their peers.

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VISUALLY COHESIVE

The conference’s graphics integrated and elevated Resorts World Las Vegas’ existing aesthetic to create a singular attendee experience.

Hilton

2022 Global Owners Conference

  • 2,500+ owners and guests.
  • 4 days at Hilton Resorts World in Las Vegas.
  • 8 hours of General Session Content.
  • Five uniquely themed Brand Showcase rooms.
  • 150 LEO Team Members on-site.

In November 2022, Hilton gathered its owner community in person, in one place, for the first time since 2017. Across four days at Resorts World Las Vegas, more than 2,500 Hilton owners and investors reunited, connected, and looked forward – together. Hilton trusted LEO Events to design a dynamic, unique experience that made Hilton’s owners audience feel warmly welcomed, well-informed, and sincerely celebrated. In collaboration with Hilton’s Event Services and Executive Communications teams, LEO crafted a message-rich program that included two days of general session keynotes and panels, breakouts centered on each of the Hilton hotel brands, and a variety of networking and entertainment events.

 

The program featured presentations from Hilton’s entire C-suite, interwoven with segments featuring guest luminaries that offered valuable insight and resonated with the global-owner audience. Basketball star, entrepreneur, and philanthropist Earvin “Magic” Johnson kicked off the second day’s General Session, and Conrad Hilton’s great-granddaughter, Paris Hilton, made appearances throughout the event. These sessions seamlessly and creatively communicated Hilton’s most critical messaging to a vitally important audience.

During the General Session, LEO staged keynotes from:

  • Chief Brand Officer Matt Schuyler
  • Chief Commercial Officer Chris Silcock
  • Chief Financial Officer & President of Global Development Kevin Jacobs, joined by special guest Mohamad El-Erian.
  • Chief Human Resources Officer Laura Fuentes
  • Chief ESG Officer Kristen Campbell
  • Hilton’s three area presidents; Simon Vincent, Alan Watts, and Danny Hughes, were joined onstage by BBC Reporter Katty Kay.

Network Hub: Educating and Engaging the Owner Community

Within Resorts World’s 200,000+ square foot Lily Ballroom, the Network Hub featured fourteen sponsor booths, six partner booths, a central lounge, and a wellness experience. Its design complemented the rest of the conference, combining style and function to create a cohesive, efficient space that accommodated the varied needs of the Hub’s exhibitors.

The Hub’s circular central lounge, divided into wedges, offered a sense of separation from the rest of the ballroom as attendees learned about Hilton’s owner services. Retail displays showcased new food and beverage initiatives, sponsor booths lined the walls, and at the back of the ballroom, a wellness experience featured a variety of spa and fitness equipment.

The Network Hub illustrated the plethora of opportunities and support Hilton has to offer, engaging owners and encouraging growth.

Brand Showcase: Celebrating the Diversity of Hilton’s Portfolio

Hilton’s 18 brands each possess a unique identity, accounting for varying hospitality styles. To ensure each brand had a place to meet that celebrated its distinct identity, LEO created five brand showcase rooms that incorporated a selection of thematically similar brands.

Hilton’s lifestyle room included a lush living wall and bar, which advertised a new cocktail program for Tempo hotels. Hilton’s luxury brands gathered in an intimately arranged and lavishly decorated room. Full-service brands met in a room with displays that represented lobbies from each brand. Hilton’s focused service and all-suites brands met in larger spaces that contained lobby-like areas and brand signage. These unique spaces offered owners a visualization of each brand’s best attributes.

Attending owners left energized and inspired by the experience. Hilton’s Special Events team expressed their gratitude and satisfaction by eagerly expanding their partnership with LEO, requesting we produce their most significant brand events in 2023 and beyond.

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