Go Big or Go Home

Krone, one of the world’s industry leaders in hay and forage equipment, wanted to invite their dealer principals, sales professionals, service professionals, and members of the press from across the United States to join them for the unveiling of four new “BiG X” machines. A product launch of this scale and scope was new to Krone, so it was only natural for LEO Events to step in. The “BiG X Launch Experience” was held in two locations: on a remote dairy farm in south Florida and at the PGA National Resort and Spa in Palm Beach Gardens, Florida.

LEO designed and coordinated all elements of the launched by:

• Selecting the sites
• Coordinating housing and airfare
• Preparing registration
• Designing branding for the event, along with environmental design and signage
• Creating content, writing speeches, and producing videos
• Providing executive coaching and training
• Transforming 40,000 square feet of a dairy farm into a training venue with six tented breakouts, a catering tent, and an area for the ride-and-drives