You reap what you sow, so sow big
Sales training meetings are not new — and LEO Events isn’t new to them. But a Krone sales training is no typical training. Unless, of course, you think it’s typical to haul 28 huge pieces of equipment in 22 loads for more than a combined 40,000 miles so that your sales guys can get hands-on selling experience. Yeah, we’re sticking with not typical.
The first big hurdle came by way of securing a location with 50,000 square feet of exhibit hall space. In January. With classrooms. For 150 reps. Enter Salt Palace Convention Center in Salt Lake City. Next, how do you energize dealer reps and executives alike? With a dynamic, engaging, incredibly well-produced video showcasing all that was in store for its guests. Created by LEO and kicked off on opening night, the video was just what was needed for making a big statement.
As the guests headed in for the night, LEO flipped the space, bringing in competitors’ equipment scoured from around the country for competitive training sessions. Throughout the next two days of training, LEO coordinated 35 presenters for a combined 80 hours of instruction. But all work and no play makes for a very boring training event, and that’s why we filled the evenings with good times like the “Taste of Utah” event that featured locally sourced food, craft beers, and more.
LEO managed all logistics, including:
Staging
Production & Equipment
Content Flow & Management
Creative & Graphics
Speech Coaching
Environmental Design Services
Registration, Housing & Sourcing
Meeting Management
Destination Management
