Heating Up Engagement by Keeping it Cool

BlueCross BlueShield of Tennessee has served as a prominent sponsor at the FedEx St. Jude Classic, a major PGA tournament that tees off in Memphis every year as an important preparatory event to the US Open. With an emphasis put on improved branding and awareness for this event, LEO Events was tasked with creating a program that would: boost brand recognition through online activities and on-site customer engagement; reach corporate decision-makers through hospitality; and promote brand values of volunteerism and healthy/active lifestyles.