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LET THE GOOD TIMES ROLL

6 waves of rollouts over 4 months, each with 250 attendees.

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REVING UP THE DEMONSTRATION

Utilized a professional motorsports park for demo stations.

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A BRAND LIKE NO OTHER

An exclusively Terex-branded event.

Terex

Product Launch

Digging For Big Impression And Personal Attention

When Terex Americas wanted to invite 1,800 dealers for a product launch at its distribution center, they called us. Unlike a typical launch where a big group is introduced to the latest and greatest products, Terex wanted to engage with customers one-on-one and spend quality time with dealers. So LEO produced the event in six waves of 300 guests each, spread over four months, totaling 1,800 guests. The launch was a huge hit. In fact, dealer sales increased after the first two waves. Terex responded by adding additional waves, reaching even more customers and media than originally projected.