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07.07.23

How Meeting Services Enhances An Entire Event

Strategy

Oftentimes, an event’s success is credited to the grander aspects of its production. Audiences are engaged and astounded by elaborate sets, well-crafted messaging, and exciting entertainers. As a result, these factors are typically considered to be key highlights of an event. However, the quality of the attendee experience is a…

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04.19.24

Empowering Women Entrepreneurs: The Advantages of Joining WBENC

Lifestyle & Culture Strategy

In today’s dynamic business landscape, being part of a supportive network can make all the difference in the success of a venture. For women entrepreneurs, this is particularly crucial, as they navigate various challenges and opportunities unique to their experiences. One such invaluable network is the Women’s Business Enterprise National…

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04.12.24

Amplify: A Call to Empowerment at WBENC 2024

Uncategorized

Recently, I had the privilege of attending the Women’s Business Enterprise National Council (WBENC) conference, where I witnessed firsthand the remarkable efforts of WBENC in bringing together women professionals from diverse backgrounds. This conference not only showcased WBENC’s unwavering commitment to inclusivity but also highlighted their dedication to empowering women-owned…

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04.04.24

Driving Innovation through Diversity: Supplier Diversity’s Vital Role to Play

Strategy

At LEO Events, supplier diversity is more than a checkbox on a corporate to-do list; it’s a reflection of our commitment to fostering inclusivity and fairness in how we conduct business. We understand the importance of supplier diversity as not only a business strategy but also as a fundamental aspect…

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03.02.23

Sustainability for Boutique Experiences

Lifestyle & Culture

LEO’s Guide to Sustainability As awareness increases regarding the importance of cultivating a more sustainable relationship with the environment, the demand for more environmentally responsible events is on the rise. To those unfamiliar with the topic, the task of planning a sustainable event can appear daunting. There’s a mountain of…

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11.23.22

Thank you for 10 years!

Lifestyle & Culture

Wow – 10 years. What an incredible moment to reflect on. We started LEO Events with one mission: to create unique and extraordinary experiences while providing unparalleled customer service. A decade later, we’re amazed at how far we’ve come thanks to our clients, vendors, partners, and LEO team members. Over…

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11.09.21

The Solutions People

Creative Strategy

  Amid the upheaval unleashed by the COVID-19 pandemic, and the ongoing uncertainty as we emerge and recover, LEO Events remained focused, with our commitment to a solutions-first approach to every challenge. This summer, we repositioned the agency to reflect and amplify that mindset. Recent events have changed all events…

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06.30.21

3 Strategies to Combat Inflation’s Impact on the Meetings Industry

Uncategorized

Presented by David Waddell, President, CEO, and Chief Investment Strategist, Waddell & Associates during a recent CANVAS Conversations   Supplier budgets and meeting costs are proving to be much higher than expected in 2021. Many corporate meeting planners are struggling to negotiate event budgets with their senior leadership. But prepare…

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05.04.21

Tennessee Is the Power of Travel

Uncategorized

  This National Travel and Tourism Week (NTTW), there is more reason than ever to celebrate the collective strength of the U.S. travel and tourism industry and its dynamic workforce. The 38th annual NTTW, taking place May 2-8, recognizes the Power of Travel and the critical role our industry will…

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04.07.21

Experts’ Guide to Deducting 100% of Your F&B Costs

Food & Beverage

Did you know that most 2021-2022 company picnics, holiday parties, and incentive trips are 100% tax-deductible? Or that your organization’s profitability can improve by including food and beverage in your virtual meetings?   LEO hosted a Three-Martini Tax Webinar with experts Will Clegg, MBA, and Britany Foley, CPA with Henderson…

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02.25.21

Support These 6 Tennessee-Based Black Event Entrepreneurs

Lifestyle & Culture

Tennessee is a destination like no other. It offers beautiful sights, incredible histories, and vibrant cultures. From the bluesy bluffs in Memphis to the scenic views of the Smoky Mountains, LEO’s home state is an excellent backdrop for any event. As a certified women-owned business, LEO seeks to support other…

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02.01.21

5 Steps to Launching Internal DEI Initiatives

Strategy

Live events are at the forefront of promoting diversity, inclusion, and a sense of belonging – everywhere. In our profession, we can amplify support for all cultures and backgrounds in many ways, from the first communication and continuing in themes and content to the selection of supplier-partners and onsite activations…

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09.30.20

Virtually Flawless

Strategy Technology

When the destination is digital, LEO sets the standard. Full-service production for any virtual event. LEO STUDIO IS LIVE From sales conferences and vendor expos to press events and multi-year training programs, big brands look to LEO for digital solutions. We produce virtual events for globally-recognized organizations, including Acquia, AutoZone,…

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08.18.20

Watch Now: LEO’s Digital Capabilities

Creative Strategy Technology

For now, the destination is digital. We approach virtual events and hybrid experiences with the same sky-high standards and lofty ideals as we do for every traditional event. In efficient collaboration with you, we will find the right blend of creativity and technology to package and deliver a deeply engaging,…

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08.06.20

Virtual Events: Making Data-Driven Decisions a Reality

Technology

We know that the value of live, face-to-face engagement is widely known. But sometimes, circumstances like travel restrictions or budget constraints lead us to virtually delivering compelling content for our audiences. Digitally re-creating an event isn’t enough, though. Brands must look to virtual events as an opportunity to track useful…

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07.28.20

What Olympic Athletes and Event Producers Have in Common

Lifestyle & Culture

We were supposed to be gathered around our TVs this week, watching as athletes from around the world compete in the Tokyo 2020 Summer Olympic Games. But like thousands of other events around the globe, the Olympics fell victim to the coronavirus pandemic. Rather than canceling the games, officials have…

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07.21.20

6 Strategies for Marketing Your Virtual Event

Strategy

Thanks to technology, virtual meetings have paved the way for brands and organizations to hold their annual meetings, engage their audiences, and continue forward with educational and interactive sessions. From a marketing perspective, you have the opportunity to greatly expand your target audience for these events. Normally when marketing live…

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07.14.20

3 Ways Nonprofits Can Maximize Virtual Engagement

Strategy

Nonprofit organizations are not typically thought of as brands; however, that’s exactly what they are. The overall objective is to raise awareness of a particular cause, and ultimately, the brand profile and values are what supporters buy into. While advertising, social media, and content curation can go a long way…

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07.08.20

Evolving Budgets & RFPs in a Post-Pandemic World

Strategy

Why is an RFP important? A Request for Proposal (RFP) is the key method to efficiently gather information for the bidding process within the meetings and events industry. The RFP process should ultimately result in a successful and solid working relationship between the agency and client. How will agencies support…

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06.22.20

Dressing Up the Drive-In: Solutions for Live Gatherings

Lifestyle & Culture

We’ve heard that all good things make a comeback, and that’s exactly what is happening with the drive-in concept to safely bring back in-person gatherings. This classic throwback in time may be exactly what is needed for planners to get back to live events – and many are starting to…

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06.03.20

Entertainment in a Virtual World – Why it Matters and How it’s Affordable

Strategy

It’s no secret that the entertainment and event industries have drastically been impacted by COVID-19. As we’ve watched both areas (along with the entire population) pivot over the past few months, one truth has remained abundant: people need to feel connected – and that comes in many outlets. In an…

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05.26.20

LEO’s Playbook: Solutions for Public Spaces

Strategy

As we’ve seen the world take a pause over the past few months, our sole mission remains the same – to provide our clients with the best and safest solutions moving forward. We have worked with you to postpone and modify programs affected during the COVID-19 pandemic, and we are…

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05.20.20

Planning With Confidence When Your Event Goes Virtual

Strategy

We’ll say it first: You can’t replace face-to-face. Yet as the coronavirus pandemic progresses, most of this year’s remaining events must shift to digital venues. For brands, agencies, and attendees fueled by experience, tradition, and the incredible impact of in-person connection, moving the magnificent symphony of an immersive physical event…

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05.07.20

Pandemic Planning for Future Events

Strategy

Organizations are preparing for the future and determining what precautions should be taken at different stages of event planning – from the alert phase through the return-to-normal phase. Many hotels and venues are beginning to release guidance on updated capacities, as well as distancing and safety guidelines for their spaces…

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04.09.20

Anticipating the Impact of COVID-19 on Face-to-Face Meetings and Events

Lifestyle & Culture

As we all endure the strain and uncertainty of the coronavirus pandemic, it’s natural for agencies, producers, designers, and suppliers to wonder what a post-COVID-19 world looks like for events. Of course, adjusting the way we work and operate is necessary now, but virtual formats will not forever replace face-to-face.…

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03.26.20

5 Rules For A Successful Virtual Workplace

Lifestyle & Culture

You might be literally working alone right now, but you’re actually in good company. In a survey conducted by Owl Labs last year, it was found that 62% of 1,202 full-time workers worked remotely at least sometimes. For many employees around the globe, however, a virtual workplace during the COVID-19…

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03.18.20

COVID-19: A Meeting Planner’s Perspective

Strategy

In the numerous 2020 year-ahead predictions made at the start of the year for the thriving events economy, the prospect of mass event cancellations and the postponement of major sporting and music festivals never approached the scene. Fast-forward 10 weeks into the year, and the impact the Coronavirus (COVID-19) is…

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03.06.20

How Brands Uplift Women Through Events

Lifestyle & Culture

In honor of International Women’s Day, we are reflecting upon the significant strides that have been made in the last century with record numbers of female executives and entrepreneurs. As a certified women-owned business by the Women’s Business Enterprise National Council (WEBENC), and an agency comprised of a 70% female…

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01.23.20

Navigating the Meetings & Events Industry – A Look at the Value in Mentorship

Strategy

January is National Mentoring Month, and we’re highlighting the power of mentorship through a look into the thoughts and values of event industry professionals from all age ranges and levels. As mentorship plays a key role in opening up opportunities, developing two-way relationships, and leaving the next generation with the…

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12.10.19

How Event Pros Plan An Internal Meeting – The Roar 2019

Strategy

Event pros deliver engaging events all day, every day, so how do they ensure an internal meeting is just as exciting? By incorporating the same components we would for a client program, LEO hosts an annual meeting – affectionately called The Roar – that is festive, engaging, and leaves each…

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12.02.19

Avoiding Tech Fatigue at Your Next Event

Technology

Picture this: You’re planning to attend an event and from the onset, you are expected to engage with multiple electronic channels. Tech fatigue is when a user becomes so overwhelmed with the technology choices that they choose to do nothing or engage in a very limited capacity with the options…

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11.23.19

How to Explain Event Production at the Dinner Table this Holiday Season

Lifestyle & Culture

As everyone prepares to spend time with family this Holiday Season, event professionals face an age-old struggle; how to describe the events industry. At first mention, well-meaning extended family members assume a career in events involves wedding planning or concerts. It can be difficult to articulate the nuances and complexities…

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10.02.19

A Very Merry Meeting: How Walmart Kicks off the Season of Celebration

Strategy

Reindeer games, tacky sweaters, and merchandise galore – it’s no secret that Walmart is definitely that place for the holidays! It’s the time of year when incredible sales and crazy crowds are just around the corner – and Walmart wants to ensure every celebration from Thanksgiving to the Superbowl (and…

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09.12.19

Living Like A Local – Apply These 3 Incentive Travel Trends Now

Strategy

The world of incentive travel is changing – it’s no longer just about the destination. It’s about an immersive, engaging experience. Incorporating destination-specific elements helps your attendees truly experience a destination. If you want to really get to know a destination, you’ve got to ditch the guided tour and hit…

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09.12.19

The Latest Food & Beverage Trend That Has Everyone Bugging Out

Food & Beverage

As food costs continue to rise, chefs are looking for new sources of protein, and snacking on insects is becoming the practical choice. Cricket-based snack brands like Chirps and Exo utilize this sustainable option because cricket powder is good for you, good for the planet – and as it would…

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09.12.19

An Event Producer’s Insights into the Emmy’s

Strategy

This year is the 71st annual Primetime Emmy Awards – a night of glitz, glam, and for the winners, often a turning point in their career. While the actors and actresses are the stars of the show, there is a behind-the-scenes team of unsung heroes planning every second of the show…

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09.05.19

Meet Mempho: 3 Reasons to Attend Year 3

Strategy

While there are a million reasons to attend the third annual Mempho Music Festival in Memphis, Tennessee, we’ve made it easy and narrowed it down to the top three.   1. Line-Up Headlining this year’s festival on Saturday night will be the Raconteurs, fronted by Jack White with Sunday’s headliner…

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08.06.19

5 Things to Avoid When Engaging Millennials at Meetings

Strategy

In the current meeting space, it is apparent to appeal to millennials as they now make up a sizable portion of the attendees. Here’s the thing: millennials have very peculiar characteristics. They take notice of the little things, meaning meeting planners must be strategic in creating ways to engage this…

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07.30.19

3 Ways Speakers Influence Your Audience

Strategy

Choosing a guest speaker for your event is of vital importance because it makes or breaks the success of your conference. The keynote speaker not only creates value by increasing the buzz around the event but has the power to positively advocate for your brand’s reputation. LEO Events’ approach is…

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07.11.19

5 Tips for Negotiating a Venue

Strategy

Venues are one of the most important components to successful events. However, the venue you use is most likely one of, if not the biggest, expense on your event budget. The planners at LEO Events have shared some tips to help event organizers keep their venue costs as low as possible.…

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07.02.19

LEO Events’ Guide to Fourth of July in Tennessee

Lifestyle & Culture

Every year, the 4th of July brings Americans together to feast on hot dogs and barbecue, drink beer, witness colorful explosions in the sky, and celebrate the founding of the United States. From sea to shining sea (or in our case, across the hills of Tennessee), there are some pretty amazing…

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06.17.19

Mocktails for the Sober Curious

Food & Beverage

You’ve probably heard the term “Sober Curious” by now… and if not, now is the time to get on board. The term originated in Ruby Warrington’s book, Sober Curious: The Blissful Sleep, Greater Focus, Limitless Presence, and Deep Connection Awaiting Us All on the Other Side of Alcohol, and taps…

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05.31.19

3 Ways to Incorporate Golf into Your Next Meeting

Strategy

With LEO Events’ headquarters city of Memphis gearing up for the 2019 World Golf Championships-FedEx St. Jude Invitational, it’s only natural that we have golf on the brain. The golf course can be a valuable tool in creating an interactive meeting experience. From receptions on the course to interactive golf-themed…

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05.18.19

LEO Gives: Red Bank Elementary School Art Burst 2019

Lifestyle & Culture

What do you get when 6 of your officemates are volunteers with United Way’s Emerging Leaders of Chattanooga, your local philanthropy is focused on arts, and you love reaching out to little ones? Art Burst 2019! In May, LEO Events was proud to partner with the United Way of Greater…

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05.06.19

A Guide to the 2019 Experiential Marketing Summit

Strategy

The 2019 Event Marketer Experiential Marketing Summit takes place in Las Vegas. This pinnacle conference brings together more than 1,800 marketers from around the globe. This pinnacle conference brings together more than 1,800 marketers from around the globe and includes sessions that explore emerging trends, explain best practices and highlight…

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04.30.19

Breaking into the Events Industry

Strategy

Ahhh… graduation season is upon us once again. The time of year where college seniors pace frantically awaiting final exam scores and rifle through pages of google searches in hopes of stumbling upon a job. It’s a stressful process, we get it. And breaking into the meetings and events industry…

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04.26.19

The Power of a Mutually Beneficial Request for Proposal (RFP)

Strategy

Most brands understand the challenges of searching for the right agency and the stress factors that can come along with the request for proposal (RFP) process – so do the agencies. While an RFP is the key method to efficiently gather information for the bidding process in the meetings and…

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04.22.19

Quick Tips for Producing a More Eco-Friendly Event

Lifestyle & Culture

Everyday, you see more and more companies taking steps toward sustainability to help the environment, such as restaurants reducing their use of straws or stores switching to reusable bags. A small difference can make a huge impact so why not practice these efforts in the events we produce? Here are some…

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04.03.19

The Importance In Early Venue Booking For Incentive Trips

Strategy

It’s never too early to begin securing venues for incentive trips, especially around the holidays. There are a number of reasons why booking early is an important factor in the success of an incentive trip. First and foremost, it gives you time to really put some thought into it and…

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02.26.19

Making Your Meeting Theme Memorable

Strategy

All meeting and event planners strive for outstanding programs, and one of the best ways to accomplish this is with a striking, unforgettable theme. Here are three tips that you should consider when selecting a theme that will be as engaging for your attendees as it is for you to…

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02.22.19

Culinary Trends You Need to Know for 2019

Food & Beverage

Check out our 2019 food forecast and tips for incorporating new trends into your upcoming event:   1. Sustainability An emphasis on sustainability will continue to rise in 2019 with a focus on biodegradable packaging and waste reduction. Majorcities like San Francisco and Seattle enforced straw bans in 2018 and…

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02.19.19

5 Best Practices for Festival Digital Marketing

Strategy

The rise of music festivals is at an all-time high. In 2018, more than 800 music festivals were scheduled throughout the country and over 32 million people are attending at least one U.S. festival every year. With those competitive numbers continuing to grow, how do you keep attendees returning to…

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02.19.19

5 Ways to Boost Event Engagement

Strategy

What do giveaways, interactive displays, and breakout sessions have in common? These are all highly effective hacks for boosting attendee engagement in events.   1. Gamification People love to test their luck – making contests the perfect way to get attendees engaged. Offering prizes is an even more promising way…

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02.19.19

The Live Events Industry: A Generational Perspective

Lifestyle & Culture

Engaging a multi-generational audience can be challenging for even the most experienced of planners. Today, attendees range from Baby Boomers to Gen Xers to Millennials, each with different passions, values, and goals. Success ultimately begins with the planner, so LEO Events sought to discover what the attitudes and thought processes…

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02.19.19

Road Warrior Hacks for Making Business Travel Effortless

Lifestyle & Culture

Whether you are traveling for business or leisure, working while on the road can become quite chaotic. However, thanks to technological advances and years of experience, the experts at LEO Events have discovered simple, effective tactics to stay up to date on all things work related. Keep reading for 5…

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02.18.19

Booze Without the Booze – The Big Beverage Trend for 2019

Food & Beverage

We all know about Dry January –if we participate or not is a different story. However, with the growing popularity of skipping alcohol for the first month of the New Year, 2019 will see a shift towards alcohol free beverage choices during events. People have become increasingly mindful of what…

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02.18.19

Event Safety & Security: 6 Tips for Minimizing Risk

Strategy

In the era of routine terrorist attacks, record-breaking natural disasters and devasting cyber security breaches, ensuring event safety and security has never been more important. Yet many in the industry are rightfully asking, “How could this have been avoided” and “Where did we go wrong?”  By following the six simple…

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02.15.19

The Festivalization of Meetings & Events

Strategy

Now, more than ever, brands and organizations are fiercely competing for consumer attention and engagement. According to a Nielsen report, 32 million people attend a music festival in the United States each year. So, it’s no surprise that companies are opting for this new approach to reach internal audiences at…

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02.15.19

Why Agencies That Give Also Receive

Lifestyle & Culture

At LEO Events, giving back is the best part of who we are. Through our “LEO Gives” initiatives, we have been able to support multiple organizations – all while benefiting at the same time. There are many reasons why giving back results in receiving so we’ve narrowed it down to…

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01.08.19

Event Tech Trends for 2019

Technology

RFID Experienced event organizers already know how to use RFID to replace tickets and physical payments. In 2019, the next step will be using RFID to upgrade sponsorship experiences. A faster lead retrieval process leads to increased engagement and allows sponsors to gather data without interrupting the experience. And thus,…

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